Campaign

While individuals experience the benefits of physical activity, sports and physical education most immediately, it can also play a major role in strengthening communities by bringing people together, building social capital and fostering greater inclusion of excluded groups. ).

That’s because physical activity in all forms — community or school-based, recreational or competitive, structured or not, for fun or for personal excellence — at its best:

Unites individuals, families, neighbourhoods and communities together as players, volunteers, spectators and advocates
Connects people across geographic, economic, ethno-cultural and other boundaries
Provides positive role models – from coaches to elite athletes
Teaches sports, leadership and life skills that improve self-esteem and interpersonal skills
Connects vulnerable people and groups with networks, information, and services
Encourages active citizenship for people of all ages, fosters trust, reciprocity, and a sense of security and belonging among community members
Human Capital Model

These are but a few examples of the underestimated comprehensive benefits of physical activity, sports and physical education.

Adopted from Edmontorn Sports Council, Canada

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